Tuesday, July 19, 2011
Palin Movie Has Below Average Opening
The film was only opened in 10 cities -- all deemed to be in areas where Palin is popular (Dallas, Houston, Atlanta, Denver, Phoenix, Orlando, Indianapolis, Kansas City, Oklahoma City, Orange County). The Hollywood Reporter says the film only grossed between $60,000 and $75,000, or between $6,000 and $7,500 per theater. An average opening (something not desired by filmmakers) would be a theater average of $10,000.
The filmmaker, Stephen Bannon, is obviously a deluded man. He's claiming the movie is a smash hit, and will gross much more per theater when released in larger cities (although Dallas, Houston, Atlanta and Phoenix sound like pretty large cities to me). He also claims the theater average is good because the film wasn't advertised. That's not exactly true -- in fact, it's not true at all. Pro-Palin organizations have been pushing this movie hard through the mail and the internet for weeks now.
The truth is that only the most die-hard Palin fans have any desire at all to see this turkey, and once they have seen it theaters showing it will be deserted. I would be very surprised if this movie is still in any theaters past this month.