I expected this to happen, but it's just happening a little quicker than I expected. AIG Corporation has decided that there's just too many negative connotations to it's current name, and they have begun a process to "rebrand" the corporation. They hope a new name will help to bring back some customers -- because who wants to say they're doing business with AIG?Here in Amarillo, the AIG signs have already come down. If you drive by the corporation's local offices, you won't see any signs that say AIG. I expect new signs with a new name will go up in a few days (or weeks).
John Pulhowski, spokesman for AIG Retirement Services, said, "AIG announced a major restructuring earlier this month that will help position its businesses, like AIG Annuity, to run more independently and our decision to remove signage from our buildings reflects the strategy. We expect by June 1 of this year AIG Annuity will be rebranded to a familiar name, Western National Life."
Western National Life. That doesn't sound anything like AIG, does it? I expect it will fool a lot of people, especially after things settle down a little bit. Can't say I blame the company though.
Right now, I would rather do business with the Bush-Madoff Bubonic Plague Memorial House of Thievery, Scams and Pyramid Schemes than spend a penny with AIG.
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