Wednesday, September 02, 2009

UTA Unveils New Logo

The University of Texas at Arlington (UTA) has just unveiled their new logo. It seems they are trying to shake off their image as a regional university, so they decided they needed a new logo. The new logo (pictured above) makes the word "Texas" much larger than the word "Arlington".

UTA is a part of the University of Texas system, and has decided to play on that. After all, everyone has heard of the University of Texas, while not a lot of people outside the state of Texas has probably heard of UTA.

Jerry Lewis, UTA's vice-president of communications, says, "We're on a mission to become a major national research university. On a national stage, Texas has huge name recognition. We wanted to play up that angle."

UTA is an excellent school, and I hope the new logo and new emphasis helps them get where they want to go.

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