The University of Texas at Arlington (UTA) has just unveiled their new logo. It seems they are trying to shake off their image as a regional university, so they decided they needed a new logo. The new logo (pictured above) makes the word "Texas" much larger than the word "Arlington".
UTA is a part of the University of Texas system, and has decided to play on that. After all, everyone has heard of the University of Texas, while not a lot of people outside the state of Texas has probably heard of UTA.
Jerry Lewis, UTA's vice-president of communications, says, "We're on a mission to become a major national research university. On a national stage, Texas has huge name recognition. We wanted to play up that angle."
UTA is an excellent school, and I hope the new logo and new emphasis helps them get where they want to go.
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