Monday, April 26, 2010

Beck's Popularity Is Waning


A couple of months ago, I posted about the problems Glenn Beck has been having. Here in America, more than 100 companies have withdrawn their advertising from his television show on Fox News. They simply don't want their company names to be associated with Beck's wacky views. In Great Britain, it is even worse. There they can't sell any ads at all for the show. Now it looks like Beck is having problems other than the loss of advertisers.

It seems that Beck is not only losing advertisers. Viewers are also abandoning the show in droves. As the chart above shows (from Nielsen data), Beck's Fox News show has lost nearly 800,000 viewers just in the first third of 2010. His viewership went from 2,913,762 in January to 2,118,200 in April -- that's a drop-off in viewership of over 27% in just four months.

Jolly Roger of the blog Reconstitution 2.0 believes this drop-off is due to Beck's criticism of the "birther" movement (who are convinced that President Obama was not born in the United States). Others think many are just tiring of his over-the-top views and outright lies. Either way, Beck cannot stand to keep losing viewers at this rate or he'll soon have no viewers at all.

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