Saturday, November 21, 2020

Trump Caused Fox News Favorability To Drop Among GOP


 The chart above is from the Morning Consult Poll. They questioned 18,574 Republicans between December 30, 2019 and November 16th, 2020. The results are interesting, and show Trump has been a fair-weather friend for the network -- supporting them only when they say what he wants them to say.

Note that for most of that time period, the favorable ratings for Fox among Republicans has remained high, and right before the election (November 2nd), Republicans gave the network a favorable rating of about 67% (very favorable and somewhat favorable combined).

But on election night, Fox was one of the first networks to declare Biden had won in Arizona. That angered Trump, and he has repeatedly let his supporters know of his displeasure. It has had an effect. By November 16th, the favorable rating for Fox among Republicans had dropped to 54% -- a 13 point drop in about two weeks.

Fox depends on Republican viewers for its ratings. Will Trump keep up his war on the network? Will that start to hurt the network's ratings? Or will the network cave in and apologize to Trump to keep their viewers? It will be interesting to watch in the coming weeks.

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