Palin Was On "Today Show" & Nobody Cared

Sarah Palin was on The Today Show last Tuesday morning as a "guest host". Then she went on the Fox News channel and bragged about helping the show to beat its rival, Good Morning America (which had Katie Couric as their guest). I think she considered it some kind of revenge for blowing the softball interview with Couric back during the 2008 campaign. But once again, it seems that Palin has vastly inflated her own importance.

Frankly, if viewer numbers are the benchmark, then it looks like nobody really cared about Sarah's big appearance on the mainstream media. First, The Today Show always beats Good Morning America -- 5 days a week, 4 weeks a month, 12 months a year. NBC didn't need Palin to beat their biggest rival.

Second, the difference in viewers that could possibly be ascribed to Palin was negligible. On Monday the difference in viewers between the two shows was about 333,000. On Tuesday, the day Palin appeared, that difference grew to about 356,000 viewers. That means only 23,000 more viewers tuned in at the most (or about a 0.42% increase over the normal 5.5 million viewers the show regularly gets). That's such a small number that it could just as easily be ascribed to the daily fluctuation in viewers (instead of Palin's appearance).

It's time for the mainstream media to realize that Sarah Palin's 15 minutes of fame was over months ago. Nobody cares about her anymore.