Dallas Considers Swapping Commercial License Of WRR

For years, WRR, the radio station owned by the city of Dallas, has been playing classical music for its thousands of fans. The station has a commercial radio license, and has been making a modest profit each year. Now some in Dallas think they can make even more money by swapping their commercial radio license for a non-commercial license. Last night, a committee appointed by the city council recommended this plan. They believe they could get millions of dollars by swapping licenses with another radio station.

So far, only one station has expressed a desire to swap with WRR. That station is KVTT [91.7], a non-commercial christian broadcasting station. In exchange for its commercial license [which lets the station sell advertising], WRR would receive a non-commercial license and a large sum of money. WRR could have "sponsorships" then, but could no longer sell advertising.

I'll have to agree with the opponents of this plan. Why mess with success? The city station has a significant and very loyal audience, and it is making money each year. It seems short-sighted to sell the license. While it would mean more money to the city right now, it would mean less money in the future. Leave the station alone. Let it continue its valuable service to the north Texas area.