Monday, March 23, 2009

A New Car For Less Than $2000


Today, the world's cheapest car is to be introduced in Mumbai, India. The Tata Motors car named the Nano (pictured above) will be priced at 100,000 rupees -- or $1979 dollars brand new. India's Tata Motors is the company that bought Jaguar and Land Rover from Ford last June. So now they have the world's least expensive car to go with their ownership of two of the world's more expensive cars.

The Nano is a whole 10 feet long, and yet it is configured to seat five passengers. But it will do so without the comforts and extras most Americans and Europeans expect when they buy a car. There are no air bags, no air conditioning, no radio and no power steering or automatic transmission. It is no frills transportation for the world's poor who until now have not been able to afford an automobile.

The price is comparable to the price of a new Volkswagen "Bug" about 45 years ago. But don't expect to see the Nano on any American streets. In addition to no air bags, I'm sure it lacks many other safety features required on cars sold in this country.

However, if the car proves to be popular in other parts of the world, they might decide to enter the American market in a few years. With the basic car priced at under $2000, they could probably put in the required safety features and a slightly more powerful engine (it's currently 33 bhp), and still sell it for quite a bit less than $10,000. That would be half the price of an American car (or less).

It just goes to show what a car company can accomplish when they put their mind to it.

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